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www.s-e-o.in is your source for SEO news and useful content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, most lucrative tutorials, and the latest data to help you work smarter and make better decisions. 

Decision of blogging or taking SEO as career option. 

Right? 

And even if you are choosing only to learn SEO, this full article will be of great help in your learning journey. 

What you read here is written by our experienced in-house team, and subject matter experts from leading brands and marketing agency.

Topics to be covered in this article

  • Basics of SEO ( Search Engine Optimization) 
  • Google algorithm updates [ Latest ] 
  • Web hosting for SEO: And it’s important
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Search Engine Optimization Basic definition you need to know - 

SEO stands for “search engine optimization.” basically, it means the methods of improving your site to increase its visibility when people search for solutions or services related to your business in Google, Bing, Duck Duck Go, Yahoo! and other search engines. 

The better visibility your pages have in search results, the more likely you are to grab attention and attract prospective and new customers to your business.

I think this definition make sense to you, right? 

So, now you know why S-E-O is important for you, whether you run a blog, review page or an e-commerce website/ App. 

 S-E-O is a must thing to do. And the choice is yours to go for FREE methods or paid methods. It is because there multiple methods of doing this and getting good results. 

"If you are just beginner, I would recommend you the FREE method first. "

Yes, free method even if you have money to spend. It is because of organic things take time and through this process you will learn a lot of things about how the search engine works. 

How does SEO work? Read Complete Step by Step Guide

Search engines such as Google, Bing, Yahoo and other use bots to crawl pages on the web, going from site to site, gathering information about those pages and putting them in an index.


  1. So, this is the starting stage, when search engine just go through your content. And friends, always have a good structure of your website. 

    Means, the content should be arranged and crawler or google spiders should love your content. 

     Think of the index like a big library where you can pull up a book (or a blog page) to help you find exactly what you’re looking for at the time.




  2.  Next, algorithms analyze pages in the index, taking into account thousands of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.

    So, user experience, your website speed, original content etc. plays important role here. 

    Our SEO success factors can be considered proxies for aspects of the . It’s how search bots estimate exactly how well a  website or web page can give the searcher what they’re searching for. 


  3. Till now, we are just talking about the FREE method.  Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where we come in to help you to grow your business fast. 

    But it burns a lot of cash too. 

Types of SEO 

  1. On- Page SEO
  2. Off Page SEO 

Main categories and weights each based on its overall importance to SEO | SEO Factors 


Remember: content quality and keyword research are key factors of content optimization, and crawlability and speed are important site architecture factors. And if you are posting quality content with consistency then start off page seo. 

List of Toxins that detract from SEO best practices. These are shortcuts or tricks that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were much less strict.

 And, they might even work for a short time now — at least until you’re caught. Caught red handed by search engines. 

Oops! once your website is blacklisted - forget the website even if you have spend hours of hard work or money. 

I know this is a blunt answer, but this is why never do black hat SEO to get fast results. Or at least not on your main money blog or website. 

Broadly there are three key niches: Local SEO, News/Publishing, and Ecommerce SEO


The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. 

Optimizing your site and content with these factors in mind can help your pages rank higher in the search results. 

Here is the secret  - Most people believe the secret to first page rankings and targeted traffic is to publish “great content”. Instead, I’ve discovered that there are certain TYPES of “great content” that actually get results.

And most important of all, you need to strategically promote every piece of content that you publish.


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